Printform has teamed up with Mimaki USA and Trotec Laser to create one-of-a-kind custom guitars for the 2015 SGIA tradeshow in Atlanta, GA. Printform’s mass-customization software platform will drive the demo across geographically distributed design and manufacturing stations. With the Mimaki UJF-6042 UV flatbed printer and Trotec Speedy 300 laser cutting machine, patrons will watch as their own custom guitar designs are created before their eyes out of nothing but clear acrylic, ink — and software. Printform’s complete print workflow automation system will be used to create thousands of unique guitars for SGIA show attendees.
“We can’t wait to have hundreds of attendees playing their own unique air guitars,” said Mark Abramson, CEO of Prinform. “Last year we made hundreds of custom tote bags at the show. That was a fun live manufacturing demo. This year we are upping the ante with Trotec’s laser and Mimaki’s UV flatbed and will be able to make thousands of unique guitars. Acrylic is such a great material to work with and the guitars will be a really great demonstration of a complete manufacturing solution.”
Each individual will create a guitar design using the Printform web-to-print customization site. Printform’s order and workflow automation suite will control all of the manufacturing process to generate output-ready files, add all of the image data and metadata required for the laser, synchronize with the printer and deliver the right cut file to the laser. All the while the Printform production manager will keep track of the status of each guitar and make sure every guitar gets to the right attendee. Even if attendees forget to pick up their guitar, each item is unique identified in Printform and the automated fulfillment and label printing will make sure no guitar is left unaccounted for.
“I am excited to showcase a complete solution in our booth,” said Meredith Newman, Trotec Laser, Inc.’s Marketing Director. “Showing the complete workflow from design to printing to final cutting is a perfect demonstration of what is possible in today’s market. We are excited to have Printform tying together all of the pieces, and are of course excited to showcase our Speedy 300 laser machine.”
You can find Printform’s guitar demo at SGIA 2015 in Trotec Laser at booth 2553 and Mimaki USA at booth 3144.